Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then pretending to die on camera after consuming the purple beverage. They often dump the shake over their convulsing bodies, apparently signaling that Grimace, that bumbling bestie of Ronald McDonald, killed them. The Grimace shake, though, has become more infamous than beloved. In a typical “Grimace Shake” TikTok, an enthusiastic young person, Grimace shake in hand, will wish the big purple mascot a happy birthday before taking their first sip. When reached for comment, McDonald’s referred CNN to a tweet from Grimace: “meee pretending i don’t see the grimace shake trendd,” along with a photo of the purple one himself, eyebrows raised.

---

Persons: McDonald’s, Grimace’s, ”, Ronald McDonald, Matthew Prince, “ It’s, it’s, Grimace, J Balvin, Travis Scott, they’ve, Grimace wasn’t, execs, Ronald McDonald’s, Hamburglar, Bell’s, grimace, “ Organizations: CNN, Chapman University, buzzy, Wine, Wednesday Locations: California, ”